Vivo, who has been sponsoring the Indian Premier League title for the past few years, has stepped down. Now Tata Group has been selected to replace Vivo.
Vivo, who has been sponsoring the Indian Premier League title for the past few years, has stepped down. Now Tata Group has been selected to replace Vivo. The title sponsor issue was also discussed at the Indian Premier League Governing Council meeting on Tuesday. IPL chairman Brijesh Patel has confirmed that the Tata Group has already been selected as the new sponsor of the IPL title. He clarified that the Tata Group will be the title sponsor from this year’s IPL. Speaking after the meeting, Brijesh Patel said, “Yes, Vivo will be replaced by the Tata Group IPL title sponsor. The agreement will be implemented from this year’s IPL 2022 league.
Leading Chinese mobile company Vivo has signed a Rs 2,200 crore deal with the BCCI for IPL title sponsorship from 2018-2022. However, during the 2020 season, tensions between India and China in the Galvan Valley escalated and Vivo was sponsored that year. In its place Dream11 acted as sponsor. But Vivone continued to sponsor again the following season. However, according to a previous agreement with Vivo to continue to sponsor another season. But exceptionally Tatagroup came in that place. BCCI sources said that the IPL was having a negative impact on the league with the products of Chinese companies, hence the omission of Vivo earlier in the year. However, it is not yet known how much the new sponsor Tata Group will pay to the BCCI. A total of 10 teams are competing in the IPL this time, including two new teams. The amount of sponsorship in this context is also likely to be huge. It is learned that the new Ahmedabad and Lucknow franchises will get a chance in IPL 2022.
TATA to replace VIVO as IPL title sponsor next year: IPL Chairman Brijesh Patel to ANI pic.twitter.com/n0NVLTqjjG
– ANI (ANI) January 11, 2022
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